Why small businesses should be building Mobile Apps to grow
Today, mobile apps are everywhere, whether you use them for gaming, productivity purposes, or tools, you cannot deny that they shape our lives in this digital era. In the field of e-commerce, reaching out to consumers is becoming more and more difficult, with competitive features across many products and consumers being able to ‘tune out’ of products they are not interested in.
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So as a small e-commerce business, how do you rise above the noise and market your products to those who might be interested? One way would be to create an app for your own company – and here are the reasons why spending your resources to build an app can be beneficial for your company.
Priya Viswanathan writes:
“Promote Your Business With the Mobile Crowd
While a website is a vital tool to promote your products and services and acts as a one-stop shop for your users, the number of mobile users is steadily increasing. Most of these mobile users access the internet on their smartphones and other mobile devices.” Read more here!
Hence, we can see that it would be wise to forecast a day where the desktop might even become obsolete and people just use their smartphones fully to do all their online activities. With phones becoming more and more powerful, this might not be a distant reality. As a smart business owner you would want to be ahead of your competitors and this is one of them.
Next, if you have heard of the phrase ‘one foot in the door’, you will know why you need to build an app for your business. In his article, Mckenzie Maxon writes:
“Notifications for Sales or Special Offers
A mobile app opens a direct line of communication between your business and your customers by allowing you to send push notifications, alerting customers and app users to sales or special offers.
In fact, nearly 85% of consumers say that they’re likely to opt-in to receive push notifications if the notifications offer discounts.” Read more here!
When your prospective customer has downloaded your app, your conversion is as good as 50% there. This is because since he or she has downloaded your app, he or she wants to hear more about your business, so you need to seize this opportunity before they decide your app is worthless and delete it. Pushing well-timed discount offers can be a good hook to push your online sales through the roof.
Also, this means you would need to curate your app very well and it should make the user want to use it. You can include product information, interesting facts, or even mini-games in the app to hold your prospect’s attention as much as possible. The possibilities are endless.
Lastly and most importantly, when you are onboard an app, you might not realize but this makes you almost 24/7 visible to your prospect if they want to engage with you. Fifium Blog writes more:
“With a mobile app, your business remains available on your user’s mobile phone and reminds them constantly about your services and products. Also, the push-notification and the in-app messages help the customers to make a smart buy and opt for your services for any discount/ offers depending on the occasion/season and festival.” Read more here!
When you have an app and that app is on your prospective customer’s phone, it means he or she can interact anytime with your products and your business. Just think of how much more powerful this is, compared to when they can only view your website, or worse, have to visit your physical shop. Hence, rather than spend resources maintaining a physical outlet which can only be available 9 hours a day, why not spend that same amount of resources to maintaining content for your app?
In conclusion, having your own mobile app for your business has the potential to bring forth tremendous advantage if done well. As a business, your goal would definitely be to maximize profits. Through apps, you can now do so much more easily.