Why small businesses should be building Mobile Apps to grow

Why small businesses should be building Mobile Apps to grow

Today, mobile apps are everywhere, whether you use them for gaming, productivity purposes, or tools, you cannot deny that they shape our lives in this digital era. In the field of e-commerce, reaching out to consumers is becoming more and more difficult, with competitive features across many products and consumers being able to ‘tune out’ of products they are not interested in.

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So as a small e-commerce business, how do you rise above the noise and market your products to those who might be interested? One way would be to create an app for your own company – and here are the reasons why spending your resources to build an app can be beneficial for your company.

Priya Viswanathan writes:

Promote Your Business With the Mobile Crowd

While a website is a vital tool to promote your products and services and acts as a one-stop shop for your users, the number of mobile users is steadily increasing. Most of these mobile users access the internet on their smartphones and other mobile devices.” Read more here!

Hence, we can see that it would be wise to forecast a day where the desktop might even become obsolete and people just use their smartphones fully to do all their online activities. With phones becoming more and more powerful, this might not be a distant reality. As a smart business owner you would want to be ahead of your competitors and this is one of them.

Next, if you have heard of the phrase ‘one foot in the door’, you will know why you need to build an app for your business. In his article, Mckenzie Maxon writes:

Notifications for Sales or Special Offers

A mobile app opens a direct line of communication between your business and your customers by allowing you to send push notifications, alerting customers and app users to sales or special offers.

In fact, nearly 85% of consumers say that they’re likely to opt-in to receive push notifications if the notifications offer discounts.” Read more here!

When your prospective customer has downloaded your app, your conversion is as good as 50% there. This is because since he or she has downloaded your app, he or she wants to hear more about your business, so you need to seize this opportunity before they decide your app is worthless and delete it. Pushing well-timed discount offers can be a good hook to push your online sales through the roof.

Also, this means you would need to curate your app very well and it should make the user want to use it. You can include product information, interesting facts, or even mini-games in the app to hold your prospect’s attention as much as possible. The possibilities are endless.

Lastly and most importantly, when you are onboard an app, you might not realize but this makes you almost 24/7 visible to your prospect if they want to engage with you. Fifium Blog writes more:

With a mobile app, your business remains available on your user’s mobile phone and reminds them constantly about your services and products. Also, the push-notification and the in-app messages help the customers to make a smart buy and opt for your services for any discount/ offers depending on the occasion/season and festival.” Read more here!

When you have an app and that app is on your prospective customer’s phone, it means he or she can interact anytime with your products and your business. Just think of how much more powerful this is, compared to when they can only view your website, or worse, have to visit your physical shop. Hence, rather than spend resources maintaining a physical outlet which can only be available 9 hours a day, why not spend that same amount of resources to maintaining content for your app?

 

In conclusion, having your own mobile app for your business has the potential to bring forth tremendous advantage if done well. As a business, your goal would definitely be to maximize profits. Through apps, you can now do so much more easily.

 

Top 5 benefits of using Enterprise Resource Planning

Companies cannot do without Enterprise Resources Planning these days. An ERP system is required in all the small-scale, medium-scale and large-scale enterprises for the various advantages that it offers. From increasing the productivity to reducing the costs, the bottom-line of the financial statements are achieved with the help of an ERP system.

Given below are the top 5 benefits of using an ERP system:

  1. Information warehouse: ERP helps the businesses in managing all their separate sub-systems in one place. From production activities to warehouse management, from purchases and sales to financial statements, the businesses can manage their entire business activities on ERP.
  2. Efficient: A centrally-controlled ERP system, which can serve all sectors and segments of a business, will improve the efficiency of the business. By reducing the need for manual entries, the entire business is streamlined, so that all sub-systems can cohesively work together.
  3. Reporting with accuracy: At the end of the day, what the business requires are reports. These reports are useful in doing an analysis of the business operations and in highlighting the financial situation of the company. Instead of running numbers into Excel and doing calculations, a standard or customized report can churn the numbers in the way that the management wants, within no time.
  4. Security: The data in ERP is secure. Users can access the data only based on their access controls. With the proper restrictions in place, unauthorized access is monitored. The system also maintains a trail and keeps a track of the modifications done by the users.
  5. Lower cost: Implementing an ERP is a one-time investment, but it lowers the cost of operations in the long run. Instead of managing various stand-alone systems, which can cause delays and other technical issues, ERP allows managing the resources in a more efficient manner, thereby reducing the costs.
  6. Better CRM: The business can improve its customer relationship management with a good ERP system installed. With access to real-time information on fingertips, all the queries of customers can be handled in an easier manner.

 Other than all these benefits, Enterprise Resources Planning system also offers easy scalability and improved data access. As the business expands, the processes and clients can be added without many complications. A system that can be accessed from anywhere and anytime, with the help of user credentials, is more efficient than the traditional stand-alone systems. A business cannot afford to ignore all these benefits.